Mobile Content Marketing: How To Connect With Users On the Go

According to the New York Times, cell phone data usage doubled in 2013. And for the first time in history, sales of smartphones outpaced the sale of feature phones.  But mobile is more than just smartphones. 2013 also saw a decrease in laptop sales with an exponential increase in tablet sales.  It is expected that by 2016, 80% of the US population will own a smartphone and 50% will own a tablet. The mobile web is growing like a wildfire, and online marketers must be prepared to face 2014 with a mobile content marketing strategy.

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Responsive Design: A Beginner’s Guide To Speedy Delivery

Many elements go into designing a website that attracts and converts users. Speed can often be the make-or-break element when it comes to catering to your online customers. And nowhere is this more critical than the mobile web. Studies indicate that about 80% of people who use the mobile web are disappointed with the experience of browsing on their mobile phones. Speed is likely a major portion of this disappointment as 64% of smartphone users expect websites to load in less than 4 seconds. Many site owners think responsive design is the automatic answer to this. And it can be. But unfortunately, many responsive designs still don’t load quickly enough.  If you’re concerned about your responsive design’s load time, there are some steps you can take to help speed up your site.

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Legal Considerations with Domain Names [VIDEO]

Hello everyone!  I’m Chris Sherwood and welcome back to the Keeping it Legit course and Part 2 of legal issues to consider when dealing with domain names.  This class will cover the UDRP and how to protect your brand when hostilities may arise with trademark infringers.

This class will ensure you have a fundamental knowledge of how domain name registration, arbitration, and trademark works not only here, but throughout the globe.  This class is critical for webmasters and brand owners when they are planning for the future or dealing with potential litigation.

Learn how registering your domain name means you agree to comply with arbitration, and how complaints are won and lost based on the three factor test – which includes whether the domain name was registered in bad faith, whether you registered your trademark, and whether the other party has any legitimate interest in the domain name.  Not only that, but learn what happens after the legal proceedings and what must be done to remain compliant with the law.

Managing WordPress Categories and Tags [VIDEO]

Hi everyone, and welcome back to the Web Design with WordPress 101 course. In today’s class I’ll show you how you can use categories and tags to help organize your content and make it easier for your visitors to find that content

In order to better understand what a category and tag actually are I’ll use a WordPress analogy that is fitting. If you think of WordPress as a book think of categories as your table of contents and the tags are the keywords that are usually found in the index. Both of these systems help your visitor navigate your content more successfully, especially if you have a lot of content on your side.

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Legal Issues with Domain Ownership [VIDEO]

In the first class of E3’s new course “Keeping It Legit” we will introduce viewers to potential legal concerns and issues with website management.  The series is broken down into roughly two parts:

  1. Your website’s “legal integrity” – with topics ranging from domain ownership to copyright infringement and;
  2. Dealing with third parties – with topics ranging from cyberbullying to privacy

The first class will provide viewers with some basic information on what to look out for when registering a domain name.  Domain registration is usually first come first serve, however, the first person who registers the domain name might not be the real owner of the domain name.  The register of a domain must do so “in good faith” – in which case trademark violations or “ill will” when registering a domain name could cause one to lose their domain registration.

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How to Embed and Style Videos in WordPress [VIDEO]

Hi everyone, and welcome back to the Web Design with WordPress 101 Course. Today I’ll show you how to embed a video on your WordPress site.  An embedded video is a video that is displayed on your site, but hosted on another. For example, YouTube is a popular video hosting site that people use to upload their videos to share with others. Once the video is uploaded to YouTube you can embed that video on another site without having to upload the video to that site as well.

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How to Create and Manage Links in WordPress [VIDEO]

Hi everyone and welcome back to the Web Design with WordPress 101 Course. Today I’ll show you how to create links in your posts and pages. A link, also known as a hyperlink, is simply a reference to more data which usually returns the data if clicked. You’ve probably seen links before. They are usually underlined and in blue font so that you are aware they are clickable.

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How to Add Photos & Images in WordPress [VIDEO]

Hi everyone, and welcome back to the Web Design with WordPress 101 course. Today we’ll go over how to add photos and images to your WordPress site.  We will cover how to add images to a page/post, resize images in WordPress, use the Media Library, introduce some basic image SEO techniques, and more.

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Web Design with WordPress 101 – Creating and Editing WordPress Pages

Today we’ll explore how to create pages using WordPress.  We will cover techniques including managing revisions, page attributes, switching between visual and HTML editing, and much more.  Keep in mind many of the techniques taught in both this class and the prior class How to Create and Edit WordPress Posts will apply to both Posts and Pages as editing the two different types of content is very similar.

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