Many elements go into designing a website that attracts and converts users. Speed can often be the make-or-break element when it comes to catering to your online customers. And nowhere is this more critical than the mobile web. Studies indicate that about 80% of people who use the mobile web are disappointed with the experience of browsing on their mobile phones. Speed is likely a major portion of this disappointment as 64% of smartphone users expect websites to load in less than 4 seconds. Many site owners think responsive design is the automatic answer to this. And it can be. But unfortunately, many responsive designs still don’t load quickly enough. If you’re concerned about your responsive design’s load time, there are some steps you can take to help speed up your site.
Once you’ve put your videos on YouTube and you’ve started attracting viewers, it can be tempting to think, “Well, I’m done with that.” But in order to maintain successful video campaigns, you’ll want to dig a little deeper to discover where those viewers are coming from. If you know which websites, blogs, and social media sites are sending you the most traffic and which are sending you the least, you’ll have a better understanding of where to spend your energy on future videos. There are several places you can look for video traffic source data that you can analyze to help you make better decisions about your online promotion efforts.
Starting a new business usually means running yourself ragged. You’re trying to set the world on fire and probably trying to pinch pennies at the same time. The last thing on the minds of many new business owners is the condition of their website. Often, new businesses will slap up a single page site as a place holder until “they find the time” to deal with it. This typically means that a year into your business, your website is still holding a place and not really doing much to help you develop customers and sales. But having a strong website and working through a basic SEO checklist will give you a solid footing online and can pay real dividends as your business develops.
But remember, SEO takes time to generate returns, so the earlier you start, the better.
We’ve put together an SEO checklist for new businesses and new websites that need to gain traction online. None of these tasks require a PhD to enact, so you don’t have to worry about hiring a big gun to get your new website ready for search engines. They do, however, take time. So be sure to carve out a little time each day to tackle one or more items on the list.
Developed in 2005, Google Apps for Business was created for small to medium sized businesses. Similar to Office 365, Google Apps allows your business to utilize Google’s web-based email (Gmail), calendars, messaging, and cloud-based document sharing programs.
The cost is $50 per user, per year, which is competitive pricing when stacked against other providers that offer similar services. So what do you get for your money, and is paying for Google Apps for Business worth the cost?
So just how does internet marketing work after all? All this talk about links and SEO and content strategy, it can be very confusing! Well help is here. This article explores the basics of how internet marketing works. It provides a 30,000 foot aerial view of the process so you can decide if it’s the right choice for you.
So you have a blog, now what? Well, the key to a successful blog is great content. As the veterans used to say, “content is king”. But writing a blog post successfully can be a daunting task. Where do I get started? What do I write about? Why aren’t people reading my articles? This complete guide to writing a blog post will help answer these questions and provide simple, step by step instructions on how to start building an audience and getting the traffic your site deserves.