There are countless ways to incorporate video into your internet marketing strategy, but educational videos are often overlooked. Simple videos that teach your visitors new concepts or take a deep dive into important principles can be a great way to engage your audience and attract new visitors to your website.
Internet marketers and SEO professionals often talk about video as “link bait,” a way to tempt others to link to your website. Positioning videos as link bait means that companies often over-think their videos. They go out of their way to try to be funny or entertaining, and unfortunately, this often ends in a flop.
But educational videos can be a great way to gain natural links and diversify your link profile. Developing a video series like this means you don’t have to try to be funny or cute, you can just be yourself. You can show off what your business does best, help your visitors reach their own goals, and position yourself as a go-to for information.
