Knowing the proper length and frequency of posts is critical to the success of your blog. If you recall, in Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful. Then, we talked about effective post titles, opening lines, and scannable content. In this article, I’ll introduce granular posts and some factors that affect your brand’s optimal length and frequency of posts.
SEO
Complete Guide to Writing a Blog Post (2/4)
Writing web copy is very different from normal writing. Web copy must be concise, scannable, eye-catching, and organized. In Part 1, of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful. In this section, I’ll provide some of the leading tips on writing for SEO performance, including writing effective titles in your WordPress Posts and organizing the content for improved SEO.
A Brief History of Search Engine Optimization
Developing a strong website in terms of SEO can mean the difference between success and failure, or between fame and obscurity. This article provides an introduction into the history of the Google Search Algorithm as well as outline the fundamentals of the formula as applied to WordPress SEO. Many individuals have carved out a living serving as SEO specialists, and others work diligently to rank their small business among popular local searches. Initially looked down upon by marketing professionals as a “get rich quick scheme” full of feverish promises of #1 rankings, SEO has now developed into a full blown academic field, with discussions ranging from predicting which search terms will drive visitors and future growth to designing strategies for converting website visitors into actual sales. With traditional mediums such as television and print in decline, the internet has exploded as the next marketing medium.
Guide to Google Places for SEO
Whether you are using WordPress or something else, a valuable way of increasing traffic to your website is to setup a Google Places account for your business. The Google search engine favors websites that list a physical address over ones that don’t, and is thus a great opportunity to improve your search ranking.
5 SEO Tips For Picking a Keyword Rich Domain Name
Picking a good domain name offers some confusion for business owners who are just starting to venture into online marketing. A domain name is the industry term for your website’s online address, such as www.mybusiness.com. There are many types of domain names, including “.com”, “.biz”, “.net”, and others. I thought it would be a good idea to write a blog post on just what makes a good domain name for Search Engine Optimization (SEO) purposes, especially for our potential clients or aspiring web designers. When picking a domain name, you should keep these fundamentals in mind. Don’t know if where to start? Then check out our Why WordPress article.
