Online video marketing is the new battleground for search marketers. According to Google Industry Trends by the year 2014 online video will make up 91% of all internet traffic. Gone are the days where adding alt-tags to your website images earned you a few extra spots on Google. To rank high today, sites need to have lots of rich media content pieces that are properly optimized for SEO. And what are a search engines favorite rich media content? Yup, online video! But just how exactly does online video marketing improve your site’s SEO?
What is Online Video Marketing?
Why is it that some companies succeed with online video marketing and others don’t? How much of corporate online video is just talking heads, fading in and out? Everyone pretty much knows that video is good for their site, but why?
Proper online videos possess these characteristics:
- Engaging and useful content
- Relatively high production value
- Technical optimizations for keywords
How Online Video Marketing Attracts Traffic
As with all SEO, the goal is to build content that is the most relevant for the target keyword as possible. Google prefers sites with online video because:
More Keywords
Additional opportunities to embed keywords into underlying code means increased relevance according to search engine spiders.
Wider Reach
Connect with people on social media outlets like YouTube and Vimeo to target new markets with your Outposts.
Interlinks
Connecting links between videos on social media sources with your Homebase website improves search engine rank.
Stickiness
Visitors stay on pages with video for much longer meaning Google thinks the visitors are finding what they are looking for. This is known as “stickiness”. A site that has a high “stickiness” ratio is ranked higher by Google because it’s assumed that the content is more relevant compared to competing sites.
Brand Equity
Video connects with your audience in a whole new way. With interesting and engaging video content, you can make your audience true brand advocates.
Audience Education
People learn better when watching video compared to just reading text. Take this opportunity to instill marketing messages and your value proposition with a well orchestrated online video.
Advanced SEO is Online Video Marketing
Taken together, online video drastically boosts the SEO performance and search rankings of your site. While more advanced than other internet marketing strategies, online video is an enterprise level performance enhancer for any competitive online niche.
Hmm, I’m still having issues on which to really believe with regards to keyword rankings with the use of videos. I still think that videos really help in getting organic traffic via referrals and not by keyword searches in search engines.
Great delivery. Great arguments. Keep up the great
spirit.