How to Distribute Videos Online to Video Sharing Sites

While YouTube makes up about 80% of the online video market, there is still that other 20% nobody wants to ignore.  It makes sense to spend most of your time creating and optimizing a YouTube Channel, but you still will want to distribute your videos beyond YouTube to get that extra traffic.  The only real question is whether distributing your content to other online video sites should be a major or minor part of your internet marketing strategy.

Social Video Communities

There are hundreds of other social, community driven, video-powered sites like YouTube out there.  Many of them target specific, niche audiences.  Others are just platforms for the community to share, like, comment, browse, or showcase video content.  Here are just a few examples of places where people mingle around video content:

• YouTube
• MySpace
• Google Video
• Dailymotion
• Crackle
• Yahoo! Video
• Metacafe
• Break.com
• and literally hundreds more!

But who has time to manage all these accounts?  How can anyone possibly upload their video to each and every social video site out there?  That’s where video sharing sites come in.

Video Sharing Sites

Many services, both free and for purchase, have popped up to help internet marketers and brands distribute videos online quickly and efficiently.  With the hundreds of video communities out there, brands needed a way to automatically submit their video content to a wide variety of places.  There are a lot of benefits to distributing videos online to as many places as possible, including wider audience reach, greater market share, increasing links, and improving SEO rankings.  There are a number of video sharing sites out there and my favorites include:

• TubeMogul
• Blinkx
• Truveo

Once you’ve setup your accounts and started to distribute videos online with these effective tools, you can edge out a few more visitors by trying out Press Release Distribution.

Press Release Distribution

There are a number of press release distribution services out there that allow you to embed online video content into your PR posts.  For example, PRWeb is a service that enabled a user to embed a YouTube video in their press release for BHG.com, the interactive companion to Better Homes and Gardens magazine.  Here a few of the Press Release Distributors I recommend for online video content:

• PRWeb
• Business Wire
• Global Newswire
• Marketwire
• PR Newswire

There are also dozens of other providers out there, so definitely do some digging around.  While distributing online videos through social communities and media sites is a time intensive process, the tools outlined in this article will help your marketing department save time and improve the ROI of your online video campaigns.  Do you know of other tools or methods that help distribute video content throughout the web?  Please let the community know by adding a comment below.