Five B2B Video Marketing Myths Debunked

Many B2B companies have been slow to adopt video marketing as part of their content development strategy. Traditional forms of content marketing like white papers and case studies are still the favored mediums of B2B companies. What’s holding these brands back from joining the hundreds of successful companies marketing their products with video campaigns? The following five myths are some of the most common misconceptions about B2B video marketing.
Read more

How To Choose The Right Types of Marketing Videos For Your Business

YouTube is loaded with videos produced by businesses that do nothing to drive traffic to their websites or increase their sales. Most of this clutter is a result of companies jumping into video without a clear idea of their goals and objectives. They simply produced content with a, “me too” attitude. They know they need to produce video, so they slap something together just to join the party. Approaching video in this way will do nothing but waste time and resources.  A key element of an effective strategy is matching the right types of marketing videos to your business.  Understanding which formats will help drive traffic and sales will increase the odds that your video marketing campaign will be a success.

Read more

Six Ways YouTube Analytics Can Help You Improve Your Video Marketing

You’ve poured blood, sweat, tears, and big bucks into your video marketing strategy. You’ve strategically placed the videos on your website, put them on YouTube, and optimized them. Now what do you do with them? Creating and placing videos are only the first half of the game. Now that the content is up, you have to track your videos so that you can understand how they are performing. You will need to know what’s working and what’s not so that you can adjust your strategy accordingly. That’s where YouTube Analytics can come in handy.

The data collected in your YouTube Analytics reports can give you invaluable insight into your video marketing campaign. Here are six tips for using this information to get the most from your efforts.

Read more

Local SEO Strategy and YouTube: Using Video to Give Your Efforts a Boost

Last month we talked about blogging to improve your local SEO efforts. But words alone aren’t enough to help propel you to the top and keep you there. A truly robust localized content strategy will include text, graphics, and of course, video.  We rarely think of video as geographically-specific, but with proper YouTube optimization, you can use your videos to boost your local SEO efforts.

Read more

Is Video Optimization Part of Your SEO Strategy?

A successful SEO campaign has to be diverse in order to be successful.  As “SEO” is becoming more and more synonymous with “content marketing,” many businesses are slowly beginning to catch on. But they are typically putting out text-based content like e-books and white papers.  There is nothing wrong with these forms of content marketing, but if you scan the websites and blogs of your industry, you’ll probably find the same information rehashed over and over again. In a saturated marketplace, you have to come up with new ways to capture attention.

One of the most effective ways to differentiate yourself is through video optimization.  Agencies have responded  to calls to diversify by pushing image marketing with infographics and other types of pictures. Video optimization, despite tons of research on its effectiveness, isn’t usually in someone’s bag of marketing tricks. And that’s understandable. Words and pictures are far more economical to create. Video takes time, energy, and money.  But adopting a solid video optimization strategy now can put you leaps and bounds ahead of your competitors.

Read more

How to Use Instagram Video to Market Your Business

The early verdict is in – users love Instagram Video. Many businesses and brands that had been effectively using Instagram classic were poised to benefit from Instagram Video when it launched earlier this summer.  Some others, however, may still be unsure how to use Instagram video effectively.   Video is one of the best ways to connect with your customer base – that’s why TV commercials have been around for so long. Just like television marketing, there is no one right way or best way to go about marketing through Instagram. But before you produce an Instagram video or video series, it may help to understand a little bit more about the platform itself.

Read more

How Educational Videos Can Give Your SEO A Boost

There are countless ways to incorporate video into your internet marketing strategy, but educational videos are often overlooked. Simple videos that teach your visitors new concepts or take a deep dive into important principles can be a great way to engage your audience and attract new visitors to your website.

Internet marketers and SEO professionals often talk about video as “link bait,” a way to tempt others to link to your website. Positioning videos as link bait means that companies often over-think their videos. They go out of their way to try to be funny or entertaining, and unfortunately, this often ends in a flop.

But educational videos can be a great way to gain natural links and diversify your link profile. Developing a video series like this means you don’t have to try to be funny or cute, you can just be yourself. You can show off what your business does best, help your visitors reach their own goals, and position yourself as a go-to for information.

Read more

B2B Online Video: Do Decision Makers Care About Video Marketing?

As mobile and online search continue to grow at exponential levels, much has been written and studied on how to market to consumers through video. Less has been discussed about the value of B2B online video as an effective means of increasing sales.

Fortunately Google and Forbes Insights recently paired up to conduct a study on how video has impacted B2B. They surveyed 306 US executives whose companies report sales of over $500M.  Of these executives, 58% held C-level titles and the reminding 43% were at the senior, decision-making level. These executives came from a variety of industries including finance, information technology, business operations and management.

Read more

SEO Basics for YouTube Videos

People are often surprised to learn that YouTube is the second largest search engine in the world. We typically think of it as a place to watch cats doing adorable things or people doing incredibly stupid things, but a majority of users are searching this video site for useful information. There is an entire segment of internet users who prefer to consume information through video rather than through text. For that reason, the videos you post should be optimized for search.

Read more

Make Your Video Viral for $10: A Review of Virool

Virool is a tool for people who want to promote their online videos. You open an account, upload your YouTube video and Virool distributes your content to different websites around the ‘net as ads.  This is a pay-per-view platform, so you only spend for ads that are seen. Campaigns start at just $10, and views increase almost immediately. Additionally, you can sign up your own website to host Virool videos, and you collect a small portion of the pay-per-view dollars.  Because of this almost too-good-to-be-true ratio of cost to result, many online marketers were left wondering if Virool is a scam, so we decided to take a look and see if the service was worthwhile.

Read more

Want to build a better online brand targeting Pittsburgh area?

Let's Chat!