Net Neutrality Overturned: How Will Online Video Be Affected?

In case you missed the panic and predictions of death and destruction – there was a landmark net neutrality decision handed down on January 14. The US Court of Appeals in Washington, DC, sided with Verizon over the Federal Communications Commission when it comes to net neutrality. The court said that the FCC overstepped when it barred broadband Internet providers from slowing or blocking select web traffic.

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Buying YouTube Views: Think Twice Before Making A Purchase

In our last post, we looked at YouTube bots, but now it’s time to delve a little deeper into the practice of buying YouTube likes. Since the dawn of social media, businesses have been able to buy likes, fans, and followers. YouTube is no different. Just Google “buy YouTube views” and see how many results kick back.  There are hundreds, if not thousands of services out there that will generate views and subscribers for a fee. And while this is a guaranteed way to improve your vanity metrics, is buying YouTube views really worth the money and the risk to your account?

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How To Choose The Right Types of Marketing Videos For Your Business

YouTube is loaded with videos produced by businesses that do nothing to drive traffic to their websites or increase their sales. Most of this clutter is a result of companies jumping into video without a clear idea of their goals and objectives. They simply produced content with a, “me too” attitude. They know they need to produce video, so they slap something together just to join the party. Approaching video in this way will do nothing but waste time and resources.  A key element of an effective strategy is matching the right types of marketing videos to your business.  Understanding which formats will help drive traffic and sales will increase the odds that your video marketing campaign will be a success.

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Six Ways YouTube Analytics Can Help You Improve Your Video Marketing

You’ve poured blood, sweat, tears, and big bucks into your video marketing strategy. You’ve strategically placed the videos on your website, put them on YouTube, and optimized them. Now what do you do with them? Creating and placing videos are only the first half of the game. Now that the content is up, you have to track your videos so that you can understand how they are performing. You will need to know what’s working and what’s not so that you can adjust your strategy accordingly. That’s where YouTube Analytics can come in handy.

The data collected in your YouTube Analytics reports can give you invaluable insight into your video marketing campaign. Here are six tips for using this information to get the most from your efforts.

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Local SEO Strategy and YouTube: Using Video to Give Your Efforts a Boost

Last month we talked about blogging to improve your local SEO efforts. But words alone aren’t enough to help propel you to the top and keep you there. A truly robust localized content strategy will include text, graphics, and of course, video.  We rarely think of video as geographically-specific, but with proper YouTube optimization, you can use your videos to boost your local SEO efforts.

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SEO Basics for YouTube Videos

People are often surprised to learn that YouTube is the second largest search engine in the world. We typically think of it as a place to watch cats doing adorable things or people doing incredibly stupid things, but a majority of users are searching this video site for useful information. There is an entire segment of internet users who prefer to consume information through video rather than through text. For that reason, the videos you post should be optimized for search.

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