Coming Soon To An Apple Device Near You: Full-Screen Video iAds

Apple is planning to join the auto-play bandwagon in 2014 with the release of video iAds.  According to a leak from within Apple, the tech giant will begin rolling out the full-screen ads to iPhone and iPad apps sometime this year.

Users currently have to click a static banner to play a brand’s video advertisement within an application. The new feature will automatically play the ads when users are in a transition.  They will not interrupt an action, but will play when a user clicks away from an article, or completes a level of a mobile game.  Apple fans may balk at this decision, but the move could be a boom for advertisers. And it is important to note that Apple is merely a facilitator in this action. It will be up to the individual app developer to decide whether or not to include auto-play video iAds.

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Who Is Sending Viewers Your Way? Three Ways To Discover Video Traffic Sources

Once you’ve put your videos on YouTube and you’ve started attracting viewers, it can be tempting to think, “Well, I’m done with that.” But in order to maintain successful video campaigns, you’ll want to dig a little deeper to discover where those viewers are coming from. If you know which websites, blogs, and social media sites are sending you the most traffic and which are sending you the least, you’ll have a better understanding of where to spend your energy on future videos. There are several places you can look for video traffic source data that you can analyze to help you make better decisions about your online promotion efforts.

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Five B2B Video Marketing Myths Debunked

Many B2B companies have been slow to adopt video marketing as part of their content development strategy. Traditional forms of content marketing like white papers and case studies are still the favored mediums of B2B companies. What’s holding these brands back from joining the hundreds of successful companies marketing their products with video campaigns? The following five myths are some of the most common misconceptions about B2B video marketing.
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How To Choose The Right Types of Marketing Videos For Your Business

YouTube is loaded with videos produced by businesses that do nothing to drive traffic to their websites or increase their sales. Most of this clutter is a result of companies jumping into video without a clear idea of their goals and objectives. They simply produced content with a, “me too” attitude. They know they need to produce video, so they slap something together just to join the party. Approaching video in this way will do nothing but waste time and resources.  A key element of an effective strategy is matching the right types of marketing videos to your business.  Understanding which formats will help drive traffic and sales will increase the odds that your video marketing campaign will be a success.

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Six Ways YouTube Analytics Can Help You Improve Your Video Marketing

You’ve poured blood, sweat, tears, and big bucks into your video marketing strategy. You’ve strategically placed the videos on your website, put them on YouTube, and optimized them. Now what do you do with them? Creating and placing videos are only the first half of the game. Now that the content is up, you have to track your videos so that you can understand how they are performing. You will need to know what’s working and what’s not so that you can adjust your strategy accordingly. That’s where YouTube Analytics can come in handy.

The data collected in your YouTube Analytics reports can give you invaluable insight into your video marketing campaign. Here are six tips for using this information to get the most from your efforts.

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Eight Quick Tips for Marketing with Vine and Instagram Video

Vine and Instagram are great for sharing quick and amusing video clips with friends and followers on social media. But figuring out how to incorporate short form video into your marketing strategy can be a bit tricky.

How can you leverage the power of short form video to market your business? Here are ten quick tips to get your creative wheels turning.

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Local SEO Strategy and YouTube: Using Video to Give Your Efforts a Boost

Last month we talked about blogging to improve your local SEO efforts. But words alone aren’t enough to help propel you to the top and keep you there. A truly robust localized content strategy will include text, graphics, and of course, video.  We rarely think of video as geographically-specific, but with proper YouTube optimization, you can use your videos to boost your local SEO efforts.

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Is Video Optimization Part of Your SEO Strategy?

A successful SEO campaign has to be diverse in order to be successful.  As “SEO” is becoming more and more synonymous with “content marketing,” many businesses are slowly beginning to catch on. But they are typically putting out text-based content like e-books and white papers.  There is nothing wrong with these forms of content marketing, but if you scan the websites and blogs of your industry, you’ll probably find the same information rehashed over and over again. In a saturated marketplace, you have to come up with new ways to capture attention.

One of the most effective ways to differentiate yourself is through video optimization.  Agencies have responded  to calls to diversify by pushing image marketing with infographics and other types of pictures. Video optimization, despite tons of research on its effectiveness, isn’t usually in someone’s bag of marketing tricks. And that’s understandable. Words and pictures are far more economical to create. Video takes time, energy, and money.  But adopting a solid video optimization strategy now can put you leaps and bounds ahead of your competitors.

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How to Use Instagram Video to Market Your Business

The early verdict is in – users love Instagram Video. Many businesses and brands that had been effectively using Instagram classic were poised to benefit from Instagram Video when it launched earlier this summer.  Some others, however, may still be unsure how to use Instagram video effectively.   Video is one of the best ways to connect with your customer base – that’s why TV commercials have been around for so long. Just like television marketing, there is no one right way or best way to go about marketing through Instagram. But before you produce an Instagram video or video series, it may help to understand a little bit more about the platform itself.

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How Educational Videos Can Give Your SEO A Boost

There are countless ways to incorporate video into your internet marketing strategy, but educational videos are often overlooked. Simple videos that teach your visitors new concepts or take a deep dive into important principles can be a great way to engage your audience and attract new visitors to your website.

Internet marketers and SEO professionals often talk about video as “link bait,” a way to tempt others to link to your website. Positioning videos as link bait means that companies often over-think their videos. They go out of their way to try to be funny or entertaining, and unfortunately, this often ends in a flop.

But educational videos can be a great way to gain natural links and diversify your link profile. Developing a video series like this means you don’t have to try to be funny or cute, you can just be yourself. You can show off what your business does best, help your visitors reach their own goals, and position yourself as a go-to for information.

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