Apple is planning to join the auto-play bandwagon in 2014 with the release of video iAds. According to a leak from within Apple, the tech giant will begin rolling out the full-screen ads to iPhone and iPad apps sometime this year.
Users currently have to click a static banner to play a brand’s video advertisement within an application. The new feature will automatically play the ads when users are in a transition. They will not interrupt an action, but will play when a user clicks away from an article, or completes a level of a mobile game. Apple fans may balk at this decision, but the move could be a boom for advertisers. And it is important to note that Apple is merely a facilitator in this action. It will be up to the individual app developer to decide whether or not to include auto-play video iAds.