So Long, Keyword Search Data: Google Switching To 100% (Not Provided)

Google has recently hinted that they will soon be encrypting all organic keyword search data. For the last few years, internet marketers have had to contend with the dreaded (not provided) keyword in their Google Analytics, and it’s caused many headaches. According to the website Not Provided Count, 75% of keyword searches are currently masked by Google. That last 25% might not seem like a big deal to people who aren’t versed in internet marketing, but the looming encryption has many people gnashing their teeth.

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