Local internet marketing is a dirty business, especially if you’re in a competitive niche. Many local companies do everything right – practice good organic SEO, have a well-organized and optimized Google Place page, have updated profiles on Yahoo, Yelp, YP, Foursquare, etc. And yet…these same local businesses don’t rank well for local keywords.
So what’s going wrong?
The moment when internet marketing experts declared video content marketing to be a solid tactic for gaining traffic and rankings, the floodgates opened. Suddenly everyone began slapping videos up all over their websites. Unfortunately, most of these videos did nothing to help traffic or rankings, because nobody was watching them. Creating video for video’s sake is no way to generate clicks to your content.
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