A successful SEO campaign has to be diverse in order to be successful. As “SEO” is becoming more and more synonymous with “content marketing,” many businesses are slowly beginning to catch on. But they are typically putting out text-based content like e-books and white papers. There is nothing wrong with these forms of content marketing, but if you scan the websites and blogs of your industry, you’ll probably find the same information rehashed over and over again. In a saturated marketplace, you have to come up with new ways to capture attention.
One of the most effective ways to differentiate yourself is through video optimization. Agencies have responded to calls to diversify by pushing image marketing with infographics and other types of pictures. Video optimization, despite tons of research on its effectiveness, isn’t usually in someone’s bag of marketing tricks. And that’s understandable. Words and pictures are far more economical to create. Video takes time, energy, and money. But adopting a solid video optimization strategy now can put you leaps and bounds ahead of your competitors.
