search engine optimization

SEO used to be an industry of guarantees. With a little bit of link building and keyword manipulation, websites could instantly capture strong rankings. But the sun has long set on that strategy. Now, in order to be an effective SEO professional, you must be an effective marketer.  In the old days, when the system was very easy to game, it worked out well for everyone. Searchers had low expectations. And websites willing to put in the work raked in the profits. Now, users have high expectations. They want quick, high-quality results that match their precise need at the time of their query. This evolution has shifted the foundations of SEO and changed the way webmasters approach optimization. To reflect this shift in expectation and experience, could the new definition of SEO be “Search Experience Optimization?”

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