Local SEO Strategy and YouTube: Using Video to Give Your Efforts a Boost

Last month we talked about blogging to improve your local SEO efforts. But words alone aren’t enough to help propel you to the top and keep you there. A truly robust localized content strategy will include text, graphics, and of course, video.  We rarely think of video as geographically-specific, but with proper YouTube optimization, you can use your videos to boost your local SEO efforts.

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Is This Why You Failed at Local Internet Marketing?

Local internet marketing is a dirty business, especially if you’re in a competitive niche.  Many local companies do everything right – practice good organic SEO, have a well-organized and optimized Google Place page, have updated profiles on Yahoo, Yelp, YP, Foursquare, etc. And yet…these same local businesses don’t rank well for local keywords.

So what’s going wrong?

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Guide to Google Places for SEO

Whether you are using WordPress or something else, a valuable way of increasing traffic to your website is to setup a Google Places account for your business.  The Google search engine favors websites that list a physical address over ones that don’t, and is thus a great opportunity to improve your search ranking.

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