Shady SEO Techniques Sure To Get You Banned From Google (And How To Avoid Them)

SEO is a constantly changing landscape. A technique that was solid for building rankings one day can get you banned the next. But most shady SEO techniques that will get you banned fall under the old “black hat” category, meaning they were strategies that were designed to trick search engines in order to boost rankings.  They were (and still are) typically employed by agencies who were only interested in collecting big fees for fast results. These agencies take advantage of the fact that the average person doesn’t know much about search marketing and their goal is to fill their own purse, not to create a solid SEO campaign that will yield long-term results.

The first step to understanding whether or not your site is in danger is to learn what these shady SEO techniques are so that you can avoid them at all costs.

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