B2B video

Many B2B companies have been slow to adopt video marketing as part of their content development strategy. Traditional forms of content marketing like white papers and case studies are still the favored mediums of B2B companies. What’s holding these brands back from joining the hundreds of successful companies marketing their products with video campaigns? The following five myths are some of the most common misconceptions about B2B video marketing.
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As mobile and online search continue to grow at exponential levels, much has been written and studied on how to market to consumers through video. Less has been discussed about the value of B2B online video as an effective means of increasing sales.

Fortunately Google and Forbes Insights recently paired up to conduct a study on how video has impacted B2B. They surveyed 306 US executives whose companies report sales of over $500M.  Of these executives, 58% held C-level titles and the reminding 43% were at the senior, decision-making level. These executives came from a variety of industries including finance, information technology, business operations and management.

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