Blog - E3 Media

30 Dec 2013

Sticky Post By E3 Posted in Video With 2 Comments Permalink

YouTube Bots: A Gamble Or A Guarantee?

Sticky Post By E3 On December 30, 2013 With 2 Comments

Posting videos to YouTube can be an emotional roller coaster. You pour time, energy, and money into producing content to share with the world. You post it. Then you sit back and wait for the likes, views, and subscriptions to start pouring in. But more often than not, the number of views you get is more of a sprinkle than a tsunami. If nobody is watching or liking your content, how will it spread across the internet? This conundrum led to the creation of YouTube bots, automated software that generates likes, views, comments, and even subscribers for YouTube videos and channels.

Automated YouTube bots can be appealing to businesses just entering the video marketing game. When you’re the new kid on the block, you need a little bit of cred in order to attract new viewers. But without viewers, you have no cred. So bots can help you establish a footing.

But is it worth it to spend money on YouTube bots for a little bit of cred?

20 Dec 2013

Sticky Post By E3 Posted in SEO With 1 Comment Permalink

Penguin 2.1: How To Recover From An Angry Bird Attack

Sticky Post By E3 On December 20, 2013 With 1 Comment

You may have missed it, what with all the fuss over Google’s Hummingbird algorithm, but back in October, Google released Penguin 2.1. According to Google, this update affected about 1% of global searches, which is quite a bit for an update. So if you noticed a change in October you may have been hit. So how do you recover from the latest Penguin update?

16 Dec 2013

Sticky Post By E3 Posted in Video With 1 Comment Permalink

YouTube Metrics: Are You Focusing On The Wrong Data?

Sticky Post By E3 On December 16, 2013 With 1 Comment

When you spend time marketing your videos on YouTube, it can be very easy to get obsessed with your view count. Many people view total views as “votes” for their video. It is the easiest metric to see, as it is displayed prominently on your video’s page. But there are other YouTube metrics that are actually more important than total views when it comes to measuring success.

YouTube is giving more and more weight to watch time and engagement in order to determine just how well a particular video is performing. And as a video marketer, these metrics can be critically important. If a video has a high view count but nobody is watching it past the halfway point, something is wrong. And if hundreds of thousands of people are viewing your video but are not liking, commenting, or sharing it, is the video actually contributing anything to your marketing strategy?

11 Dec 2013

Sticky Post By E3 Posted in Beginner's Guide, Web Design With No Comments Permalink

Responsive Design: A Beginner’s Guide To Speedy Delivery

Sticky Post By E3 On December 11, 2013 With No Comments

Many elements go into designing a website that attracts and converts users. Speed can often be the make-or-break element when it comes to catering to your online customers. And nowhere is this more critical than the mobile web. Studies indicate that about 80% of people who use the mobile web are disappointed with the experience of browsing on their mobile phones. Speed is likely a major portion of this disappointment as 64% of smartphone users expect websites to load in less than 4 seconds. Many site owners think responsive design is the automatic answer to this. And it can be. But unfortunately, many responsive designs still don’t load quickly enough. If you’re concerned about your responsive design’s load time, there are some steps you can take to help speed up your site.

05 Dec 2013

Sticky Post By E3 Posted in SEO With No Comments Permalink

The Perils And Pitfalls Of DIY SEO

Sticky Post By E3 On December 5, 2013 With No Comments

The internet is flooded with articles claiming SEO is dead (again). Thanks to Google’s most recent three updates – Penguin, Panda, and Hummingbird, the mantra around the ‘net has become, “Create epic content. Focus on keyword themes, not keywords themselves. The links will come naturally. And the visitors will come naturally. Thus, your rankings will increase naturally.” Sounds easy enough, right? If that’s all it takes, why the heck would you pay for SEO? All anyone needs to do for a little DIY SEO is to build a great site, create lots of good content, and all will be will with the world. Right?

So imagine how confusing it can be to webmasters who attempt this type of DIY SEO, only to learn that Google can’t index their website or won’t index their website, and their traffic crawls to a standstill.

04 Dec 2013

Sticky Post By E3 Posted in Web Design With No Comments Permalink

Legal Considerations with Domain Names [VIDEO]

Sticky Post By E3 On December 4, 2013 With No Comments

Hello everyone! I’m Chris Sherwood and welcome back to the Keeping it Legit course and Part 2 of legal issues to consider when dealing with domain names. This class will cover the UDRP and how to protect your brand when hostilities may arise with trademark infringers.

This class will ensure you have a fundamental knowledge of how domain name registration, arbitration, and trademark works not only here, but throughout the globe. This class is critical for webmasters and brand owners when they are planning for the future or dealing with potential litigation.

Learn how registering your domain name means you agree to comply with arbitration, and how complaints are won and lost based on the three factor test – which includes whether the domain name was registered in bad faith, whether you registered your trademark, and whether the other party has any legitimate interest in the domain name. Not only that, but learn what happens after the legal proceedings and what must be done to remain compliant with the law.

02 Dec 2013

Sticky Post By E3 Posted in SEO With 1 Comment Permalink

The New SEO: What Should Your Plan Look Like?

Sticky Post By E3 On December 2, 2013 With 1 Comment

The recent sweeping changes in Google’s algorithm and analytics have left some website owners and SEO pros shaken. Those who leaned heavily on link building have been hit especially hard, dealing with lost rankings and traffic in the wake of the shift to semantic search. These marketers did not heed the calls of the last two years to focus on audience development and content rather than link profiles. But, Hummingbird has officially forced the issue. However, the new SEO is not all that much different from the old ways.

27 Nov 2013

Sticky Post By E3 Posted in Web Design With No Comments Permalink

Managing WordPress Categories and Tags [VIDEO]

Sticky Post By E3 On November 27, 2013 With No Comments

Hi everyone, and welcome back to the Web Design with WordPress 101 course. In today’s class I’ll show you how you can use categories and tags to help organize your content and make it easier for your visitors to find that content

In order to better understand what a category and tag actually are I’ll use a WordPress analogy that is fitting. If you think of WordPress as a book think of categories as your table of contents and the tags are the keywords that are usually found in the index. Both of these systems help your visitor navigate your content more successfully, especially if you have a lot of content on your side.

25 Nov 2013

Sticky Post By E3 Posted in SEO With No Comments Permalink

2013 Google Algorithm Updates: A Walk Down Memory Lane

Sticky Post By E3 On November 25, 2013 With No Comments

Well, here we are, wrapping up another year full of Google algorithm updates. This year has been full of ups and downs. Google’s 2013 changes have provided us with new challenges and caused us all to adjust our expectations. It might be a little early to do a retrospective of this year’s changes, but we’re assuming any future adjustments before the clock strikes 2014 won’t be nearly as momentous as the ones we’ve already experienced. Here’s hoping, anyway.

So in case you’ve somehow missed them, or if you just want to walk with us down memory lane, let’s take a look back at the year Google turned 15.

22 Nov 2013

Sticky Post By E3 Posted in Social Media, Video With 1 Comment Permalink

Facebook Video Autoplay: Testing Continues As Brands Wait Their Turn

Sticky Post By E3 On November 22, 2013 With 1 Comment

Over the last several weeks, you may have noticed something when using Facebook on your mobile device. As you scroll through your newsfeed, certain videos automatically begin to play. Facebook video autoplay was rolled out to a select subset of users late in Q3 of this year. It was met with anticipation from Facebook’s advertising customers, and skepticism from many users.

This testing phase puts Facebook one step closer to autoplay for advertisers, a move that has many brands excited. The opportunity to have an ad seen by Super-Bowl sized audiences will likely change the face of video advertising – and the landscape of Facebook – forever.

The Daily Quest