Complete Guide to Writing a Blog Post (4/4)

Having trouble thinking of what to blog about?  Planning a variety of different types of blog posts helps figure out what your target audience wants from you.  In Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful.  In Part 2, we talked about effective post titles, opening lines, and scannable content.  In part 3, I went over granular posting strategy and the optimal length and frequency of posts.  In this post, I’ll introduce you to the top 15 types of blog posts that are the most effective and useful for your content marketing strategy.

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Complete Guide to Writing a Blog Post (3/4)

Knowing the proper length and frequency of posts is critical to the success of your blog.  If you recall, in Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful.  Then, we talked about effective post titles, opening lines, and scannable content.  In this article, I’ll introduce granular posts and some factors that affect your brand’s optimal length and frequency of posts.

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Complete Guide to Writing a Blog Post (2/4)

Writing web copy is very different from normal writing.  Web copy must be concise, scannable, eye-catching, and organized.  In Part 1, of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful.  In this section, I’ll provide some of the leading tips on writing for SEO performance, including writing effective titles in your WordPress Posts and organizing the content for improved SEO.

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Complete Guide to Writing a Blog Post (1/4)

So you have a blog, now what?  Well, the key to a successful blog is great content.  As the veterans used to say, “content is king”.  But writing a blog post successfully can be a daunting task.  Where do I get started?  What do I write about?  Why aren’t people reading my articles?  This complete guide to writing a blog post will help answer these questions and provide simple, step by step instructions on how to start building an audience and getting the traffic your site deserves.

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A Brief History of Search Engine Optimization

Developing a strong website in terms of SEO can mean the difference between success and failure, or between fame and obscurity.  This article provides an introduction into the history of the Google Search Algorithm as well as outline the fundamentals of the formula as applied to WordPress SEO.  Many individuals have carved out a living serving as SEO specialists, and others work diligently to rank their small business among popular local searches.  Initially looked down upon by marketing professionals as a “get rich quick scheme” full of  feverish promises of #1 rankings, SEO has now developed into a full blown academic field, with discussions ranging from predicting which search terms will drive visitors and future growth to designing strategies for converting website visitors into actual sales.  With traditional mediums such as television and print in decline, the internet has exploded as the next marketing medium.

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