Five Big Brand Videos Going Viral Right Now

It can be hard to keep up with branded viral video when you’re busy keeping up with kittens and crazy twerking vids. So in case you’ve missed them, here are five big brand videos that are currently burning up the social shares charts.
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Four Important Video Marketing Lessons From Chipotle’s Scarecrow

Videos come and videos go. Videos make us laugh, they make us cry. They make us angry. They clog up our social media newsfeed. They sell to us, they inform us, they entertain us, and sometimes they rot our brains. Some videos have staying power. Others are just a flash in the pan. But Chipotle Mexican Grill has set the marketing world on its ear with the release of The Scarecrow video and mobile gaming app in September.
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Five B2B Video Marketing Myths Debunked

Many B2B companies have been slow to adopt video marketing as part of their content development strategy. Traditional forms of content marketing like white papers and case studies are still the favored mediums of B2B companies. What’s holding these brands back from joining the hundreds of successful companies marketing their products with video campaigns? The following five myths are some of the most common misconceptions about B2B video marketing.
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The Top Ten Branded Viral Videos Of All Time (Unscientifically Speaking)

What are some of the best branded viral videos of all time? Depends who you ask. There are a lot of ranking lists floating around, and the criteria can be a little murky. Most of these lists are based on total views, but even that can be misleading. For example in AdAge, they rank Blendtec’s “Will it Blend” campaign as one of the best viral videos of all time. But they count every video in the entire campaign, not just one breakout success. No big deal. However, in the same list, they separated out the Old Spice campaigns into individual videos. So who is to say which branded viral videos are truly the best?  We could spend all day watching awesome old campaigns, so we thought we’d bring you a list of cool videos from recent and bygone history, but we’ll spare you the (non)scientific data. These are just awesome viral videos we love and wish we’d come up with.

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How To Choose The Right Types of Marketing Videos For Your Business

YouTube is loaded with videos produced by businesses that do nothing to drive traffic to their websites or increase their sales. Most of this clutter is a result of companies jumping into video without a clear idea of their goals and objectives. They simply produced content with a, “me too” attitude. They know they need to produce video, so they slap something together just to join the party. Approaching video in this way will do nothing but waste time and resources.  A key element of an effective strategy is matching the right types of marketing videos to your business.  Understanding which formats will help drive traffic and sales will increase the odds that your video marketing campaign will be a success.

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Six Ways YouTube Analytics Can Help You Improve Your Video Marketing

You’ve poured blood, sweat, tears, and big bucks into your video marketing strategy. You’ve strategically placed the videos on your website, put them on YouTube, and optimized them. Now what do you do with them? Creating and placing videos are only the first half of the game. Now that the content is up, you have to track your videos so that you can understand how they are performing. You will need to know what’s working and what’s not so that you can adjust your strategy accordingly. That’s where YouTube Analytics can come in handy.

The data collected in your YouTube Analytics reports can give you invaluable insight into your video marketing campaign. Here are six tips for using this information to get the most from your efforts.

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Eight Quick Tips for Marketing with Vine and Instagram Video

Vine and Instagram are great for sharing quick and amusing video clips with friends and followers on social media. But figuring out how to incorporate short form video into your marketing strategy can be a bit tricky.

How can you leverage the power of short form video to market your business? Here are ten quick tips to get your creative wheels turning.

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Local SEO Strategy and YouTube: Using Video to Give Your Efforts a Boost

Last month we talked about blogging to improve your local SEO efforts. But words alone aren’t enough to help propel you to the top and keep you there. A truly robust localized content strategy will include text, graphics, and of course, video.  We rarely think of video as geographically-specific, but with proper YouTube optimization, you can use your videos to boost your local SEO efforts.

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Is Video Optimization Part of Your SEO Strategy?

A successful SEO campaign has to be diverse in order to be successful.  As “SEO” is becoming more and more synonymous with “content marketing,” many businesses are slowly beginning to catch on. But they are typically putting out text-based content like e-books and white papers.  There is nothing wrong with these forms of content marketing, but if you scan the websites and blogs of your industry, you’ll probably find the same information rehashed over and over again. In a saturated marketplace, you have to come up with new ways to capture attention.

One of the most effective ways to differentiate yourself is through video optimization.  Agencies have responded  to calls to diversify by pushing image marketing with infographics and other types of pictures. Video optimization, despite tons of research on its effectiveness, isn’t usually in someone’s bag of marketing tricks. And that’s understandable. Words and pictures are far more economical to create. Video takes time, energy, and money.  But adopting a solid video optimization strategy now can put you leaps and bounds ahead of your competitors.

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How to Make Instructional Videos That Won’t End Up on a “Worst of” List

Creating how to videos is a great way to engage and expand your audience.  Anyone can list the steps of, say, a recipe, but video can actually bring those instructions to life. But creating a good how to video isn’t necessarily an easy task. You want to make instructional videos that are helpful, short enough to hold the viewer’s attention, yet thorough enough that you cover all steps. The video must be well-produced and have a professional look and feel.

Just one or two missteps can quickly land you on a “worst of” list, and nobody wants that. In those cases, your video will get a great deal of traffic, but not for the reasons you’d hoped. Even worse, you can create an awesome instructional video that nobody ever sees because you don’t market it properly.

So how can you create a how to video that won’t fall flat?

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