According to Comscore’s calculations, Bing received 18.1% of all searches in the United States for the month of November. Google still rules the roost, owning 66% of all searches. To put this into context, 18.1 billion explicit core searches were conducted in November, with Google ranking first with 12.1 billion. Bing ranked second with 3.3 billion searches, followed by Yahoo with 2 billion, Ask Network with 464 million and AOL, Inc. with 253 million. So with an 8.8 billion search difference between Google and Bing, the question remains: Does Bing matter for SEO?
The answer? Sort of.
While Bing’s numbers don’t seem impressive all by themselves, it’s important to note that the total number of searches occurring on Bing has doubled since 2009.